Fifty/Fifty


Shwood Eyewear

Made from nature. Made for adventure.

Our brand-new line of premium acetate eyewear.

The new Fifty/Fifty collection was designed to come along no matter where you end up. As comfortable running around town as hiking the backwoods, these glasses strike the perfect balance of style and utility.

Each detail has been painstakingly considered to give you the highest level of quality. Top-of-the-line Mazzucchelli acetate (a renewable, plant-based plastic) is paired with Optics by Carl Zeiss lenses. 5-barrel hinges provide a secure and lasting fit. And real wood inlays insure that each pair is as unique as the adventures you'll have in them.

Carefully Considered.

Committed to the Craft


It's the little things that matter most. From acetate design to wood selection, every step of the process requires careful consideration. Shwood's hand-tooled manufacturing process guarantees attention to detail, and ensures that the spirit of craftsmanship lives in the products we create.

Nature's Finest Materials


Cellulose acetate is a natural and renewable material derived from cotton and wood pulp. Lightweight and extremely strong, this environmentally friendly material boasts a warmth and aesthetic that can only be found in nature. All Shwood frames utilize premium, Italian-crafted Mazzucchelli acetate.

One of a Kind


By pairing each set of temples with custom hardwood inlays, every pair of Shwood frames are guaranteed to be 100% unique. The hand-finished veneer plates are individually selected to create the perfect blend of natural materials.

Unrivaled Clarity


"Optics by Carl Zeiss Vision" CR-39 lenses are fitted to all Shwood models. Lens features include 100% UVA/UVB protection and superior coatings for a perfect blend of comfort and protection. All frames are RX-ready.